The incentive value is to be 75% of allowed Medicare charges for professional services for a payment year with yearly maximums as described in the below table if the EP is a meaningful EHR user. The program begins in 2011 and will continue through 2016. EPs can participate for up to five years throughout the duration of the program. The last year to begin participation in the Medicare EHR Incentive Program is 2014. To receive the maximum EHR incentive payment, Medicare EPs must begin participation by 2012.